Final Music Video Feedback

This is the feedback we have received when showing our target audience our final music video.

Final Music Video

In producing our final music video, we have produced changes in the video through the feedback we received. This is the final product.

Organisation of Photoshoot

This is the email conversation between me and my group, where we plan on what day is best for everyone to do the photo shoot.  

Logo designs and results

Title 1

Title 2

Title 3

These are the results for the logo designs poll where I have emailed potential target audiences for my genre (indie-pop), as you can see from the image below Title 2 had the most votes and this shows that it would be the best font to use for the band's name. 

Music Video draft

This is our first draft for the music video, in this video we have used the feedback we received to make changes and produced our first draft.

Evidence of Editing

These are our evidence of editing the music video, we have taken photos while we were editing and put it together in a .gif format. The video below also shows a screen recording, where we are editing the first scene for our music video. 

                             

Feedback Response

This is our feedback response, and from the response we gathered the areas where we needed improvement on were editing and timing. Our group talks about what we need to do in terms of the filming and editing from receiving the feedback and hope that our final music video will be much better and improved.

Music Video Rough cut

Vlog Diary: Behind the scenes

In order to help document our filming and production work, we have decided to incorporate this into a video log format also known as 'vlogging'. Through vlogging, we show behind the scenes footage of the filming process for our music video while we are in location. We also evaluate by talking about what went well and what could've been better e.g. weather conditions, more time.


What went well?
Filming for the timelapse scenes went well, even though we had a limited amount of time to film most of our shots went well as we were able to set up the tripod and start filming straight away.
What didn't go so well?
In filming these scenes, we encountered issues with the weather as we found it was really cold in filming the scenes outside. There were issues in setting up the tripod and the tripod not being levelled straight, this made the video footage not aligned which we ended up fixing when editing.

What went well?
In the airport scenes, we felt that shooting went really well especially as the lighting in the airport helped increase the natural lighting we were looking for due to the gloomy weather outside.
What didn't go so well?
In this scene, we felt that there was some shakiness in the video when we reviewed the footage on the computer, this could be due to not being able to use a tripod as filming inside the airport is not allowed. As the footage were shaky we had to edit and cut the scenes where it wasn't shaky.

What went well?
We felt that filming during the bumper cars session went well in terms of filming it as we used two cameras to film what was happening at the same time. Due to us going to the park on a weekday, there wasn't a lot of people that were there which we thought was very helpful for us as it wasn't hard to shoot establishing shots of the park.
What didn't go so well?
Due to it being at the peak of the winter season, it was a really cold night the day we went to the park which sort of hindered our planned activities as we felt that some parts of the amusement park scenes of having fun and enjoying did not come across in the video footage.

What went well?
The time we went to Southend was during the morning, we felt that this helped us greatly as the footage came out beautifully when reviewed on the computer. The use of the smoke bombs came out really well in the footage especially as it lasted longer than we expected it to.
What didn't go so well?
We had time constraints as we had to get back to school, resulting in a rush and limited time of filming the beach scenes. When we reviewed the footage back, we found that the lighting in one of our scenes were very dark which were not able to tell when shooting. We also encountered problems in operation the smoke bombs as the second smoke bombs we used failed to work, which held us back especially because our time was limited.


What went well?
As we had gathered all of the footage for the music video, when filming the studio scene it made it easier to film the projector scenes as we could use what we had filmed beforehand and project this. The studio was able to provide all the equipment we needed for us, which is made it easier to concentrate on how to shoot the studio scene instead of finding a way of transporting the props to the studio e.g. music instruments.
What didn't go so well?
We were only able to book the studio for two hours, which made filming in the studio a rush, especially because there was only 4 of us in total with 3 of them being the band members. This made it harder to shoot.

Vlog diary: Screen test

This is our behind the scenes footage in producing the screen test for our main artist, as we test on how she is in front of the camera and on whether the song fits her image well.




What went well?
Shooting the screen test was successful in terms of the artist being able to familiarise themselves with the song faster than expected, we were also able to test our camera skills by being to test what the angles would look best for the artist.
What didn't go so well?
The artist came across as shy in the footage, although this may be due to her being exposed to the camera for the first time.

Evidence of Booking/Purchase

Due to an unforeseen circumstances our booking schedule for the studio changed, delaying our filming time. This is evidence of the email between the Studio Manager and our group.

Music Video Inspiration

Here are music videos that we are drawing inspiration from in terms of the camera shots and angles and locations used within the video

From the .gif above, we have drawn inspiration on the editing technique used as it is very fast paced and cuts to different shots quickly which we would hope to use for our video.

The shots of the car is a wide angle shot used which we hope to incorporate into the scenery shots used for our video

We hope to use a beach location within our music video and help to capture it just like the .gif above in terms of the lighting and framing of the camera 

This is the inspiration for the setting of the amusement park where we are hoping to get the same vibe and shots that Beyonce's msuic video for XO did

Booking Forms

Production Schedule

This is a brief outline on what our production schedule will look like, with the dates showing what day we are filming and what scene or location we would be filming that day. 

Actresses Agreement Forms Signed

This is evidence showing the actors/actresses agreement forms being signed by the artists and group representatives. The scanned photos show the agreement form and what the requirements are for the video and what they need to adhere to.

Screen tests

This is the screen test for auditioning potential artists, the video includes the different angles used in order to help our artist become familiar with the camera.

Organisation of Props

This is our organisation of props where we plan out how we are able to get the props needed for each scene.

Risk Assessment

Production Title: Pumpin Blood     Assessor: Kenya Mendoza

Date: 03/11/14                                  Locations: Southend, Liverpool Street & Canary Wharf Station, Studio

Risk	Who is at risk?	Level of Risk	Control measure to be implemented
Sparklers	Crew and actors	High	Making sure that the sparklers are handled safely as it could lead to safety problems in injuring and burning the person
Stations (Liverpool Street & Canary Wharf)	Crew and actors	Medium	As the stations become overcrowded due to rush hour, the crew could be injured while filming these scenes due to the large amount of people where they could get squashed and trampled on. The crew should always be on a lookout that they are not in the way to prevent this from happening.
Stations (Liverpool Street & Canary Wharf)	The product (camera, equipment)	Medium	Making sure that the product is mounted on the tripod safely, due to the large crowds the camera may end up falling and breaking. In order to prevent this, the camera and equipment should be stored safely at all times.
Weather	Crew and actors	Medium	Checking the weather the day before filming, to ensure the weather is in good filming conditions
Theme Park	Crew and actors	High	Ensure that all crew and actors are safe during filming in the theme parks where it involves going on rides. To prevent any accidents, rides that are deemed too dangerous for filming should be avoided.
On location (beach scene)	Crew and actors	Medium	Scenes for the video include running around by the beach with a group of friends, actors could be injured due to tripping and to prevent this would ensure that the area is clear/safe enough to run around in.
Train	Crew and actors	Medium	While filming in the train, the actors and crew members could be injured or left behind. To prevent this, must make sure all crew and actors board the train together.
Band equipment	Crew and actors	High	Band equipment should be stored safely and should be placed in areas where it is less likely to cause any accidents. In order to do this, there must be a limited amount of people walking around while the band equipment is out to try and prevent any accidents.
Electrical wires	Crew, actors and product (lighting and camera)	High	If electrical wires are exposed, it could lead to the crew and actors tripping and causing injuries. It can also disturb filming as footage could be lost or the loss of lighting could interrupt a scene.

(Kenya)

Mis en scene plans

This is the mis en scene plans, showing the different settings and locations on where our music video would be set, along with the costume and body language we hope that the artist/band would use for the scene.

Sourcing possible locations/Recce

These are the locations we will shoot our video in and the possible issues we might encounter while filming in the location.





(Samantha)

Star Image Moodboard and Artist Profile

This is who our main singer would be, and how she would look like during the filming process out of the studio. These are also the outfits that the band would wear; it is based on our clothes, so therefore it would be comfortable, and easy to wear. Due to the cold weather during our filming times, it would be appropriate that the band would wear the outdoor coats when hanging outside. We as a group were looking for a minimalistic look therefore the colours are neutral and blend well together. The middle image is what our main singer would look like when wearing her outdoor clothing. 

This would be the outfits the band would wear inside the studio. We as a group were discussing how when we film the studio scene for the chorus, we would wear all black, especially if we are going to project pictures/videos onto us, it would then come out clearer. The black colour also connotes a rebellious look, and due to our genre being indie it fits into the category. The top right hand corner is my photo which would symbolise what the band would actually look like.

(Megan)

Shooting Script

Shot	Camera/Action	Time	Editing
1	Birds-eye view shot of businessmen and women, rushing to work. Shots are taken in different places e.g. Canary Wharf, Liverpool street, and Heathrow.	0.10s	Time-lapse and reverse editing
2	Establishing shot of the airport.	0.05s	Cut
3	Long shot, tracking a businessman/woman with a suitcase going one way.	0.04s	Cut
4	Camera tracks the band going the opposite way where the song initially starts. This would be filmed in the airport.	0.06s	Cut/Merge
5	The camera tracks the band from behind tilting up, from their feet, to the arrival sign above their heads.	0.06s	Cut
6	The first line of the first verse, would be the starting of the journey. One camera is on the train filming the band, getting on the train, form a long, to mid shot.	0.07s	Continuity editing
7	The camera that was initially tracking them, would show the train doors closing and departing.	0.06s	Cut
8	Mid shot from behind, showing the band getting off the train, at a different location (the beach). Establishing shot of the beach and band.	0.08s	Cross cutting
9	Continues on the beach scene with a mid-shot of the singer putting her fists up in the air.	0.06s	Matched cut
10	The next scene with the main singer in a studio setting with the projector on their faces and doing the same action as she did in the beach (fist pump)	0.12s	Cross cutting
11	The projector projecting videos and images that symbolise an adrenaline rush e.g. fireworks, explosions	0.06	Cross cutting
12	Long shot, band entering the theme park	0.07	Establishing shot
13	Hand held camera shot of the friends running to the arcade/theme park in the afternoon. POV shot of the group of friends on rides e.g. bumper cars, sky drop, turtle swing.	0.12	Sequence shot
14	Main singer is walking through the theme park/in front of rollercoaster night. Close up shot/ mid shot	0.06s	Eye line match
15	POV and a panning long shot of the friends skateboarding/cycling to the pier.	0.011s	Cut
16	Continues on the beach scene with a mid-shot of the singer putting her fists up in the air.	0.04s	Fade
17	This relates to the next scene with the main singer in a studio setting with the projector on their faces and doing the same action as she did in the beach (fist pump)	0.04s	Matched cut
18	Scene of the previous places that the band/friends went to	0.12	Montage
19	Slow motion and reverse editing of, the group of friends, on bikes/skateboards, holding sparklers/coloured smoke bombs	0.12	Slow motion, reverse editing
20	Long shot of the band/friends running on the beach (slow motion) with sparklers/colour smoke bombs.	0.10	Sequence shot
21	Studio performance, mid shot Editing is used to cut from main singer to band members, back and forth.	0.12s	Cross cutting
22	Wide shot, projecting videos onto the band, while switching back to the actual video using the same movements e.g. fist pumps.	0.14	Continuity editing
23	Montage of the scenes at a fast pace and then a mid shot of the band/friends walking along the shore and whistling.	0.09	Montage
24	End with them doing a fist pump.	0.04	Final cut

Planning pitch/Response to feedback

Response to feedback:
In the feedback we received, the revisions we are going to make to our initial ideas is by ensuring we have enough time to plan as we have a lot of locations to film in for the video, there are also issues in the props on where we would buy the sparklers and to be able to book the studio to film the band scenes in. Risk assessments were also taken into consideration as there could be health and safety issues, in terms of handling the sparklers and filming on location etc.

Animatic Storyboard

Powerpoint Pitch

Initial Focus Group/Response

This is our initial focus group where we asked them questions regarding our ideas for the music video and what they think we could do to improve and make it better in terms of how to visualize the ideas.

Questions asked:
What do you think of the song?
What do you think of our initial ideas?
How do you think we should represent the band, referring to our genre?
What do you think about our theme, 'youth'?
How else could we represent this in our video?

The feedback for the focus group helped to give us ideas on what we could include into the music video such as filming during night time till dawn to suit our concept, filming scenes in a car as they felt it suited the theme of youth the most. They also liked our ideas and concept for the music video and felt that it suited best with the genre and style of the song we have chosen, this is able to help us see that it would appeal to our target audience as the age group for our focus group is similar. However, they felt we could improve on the development of the narrative and be able to showcase this more into the video.

Final Music Video Synopsis

This is the final music video synopsis where we bring our ideas together to show what our music video will look like.

Audience Profile

Mood board of ideas

These are the different ideas for the music video, the images show the variety of scenes that the video may include from scenes at an empty parking lot, grocery store to the sunset at the beach. I feel that the images in the mood board bring together the idea of youth and fun, where making the most of the day seems to be the most important.

Annotation of Lyrics

This is the individual annotation of the lyrics where we express our ideas towards the songs and what the lyrics could possibly mean.

Song Lyrics

Artist: NONONO
Title: Pumpin Blood

Hey heart, on the road again, moving on, forward
Sticks and stones won't break the bones
They're in the car, on the highway
It's so magical, feeling, that no one's got a hold
You're a catalyst to your own happiness you know


This is your heart, it's alive
It's pumpin' blood
It's your heart, it's alive
It's pumpin' blood
And the whole wide world is whistling
And it's whistling

Hey heart, on the run again, driving strong, forward
See the stars, won't take his course
Got the band in the front seat
It's the best of world's feeling, like nothing can go wrong
Hear the sirens, the world, you catching on


Cause it's your heart, it's alive
It's pumpin' blood
It's your heart, it's alive
It's pumpin' blood
And the whole wide world is whistling


Hey heart, won't you run again
On the highway, on the highway
Hey heart, won't you run again
On the highway, on the highway


Cause it's your heart, it's alive
It's pumpin' blood
And it's your heart, it's alive
It's pumpin' blood
And the whole wide world is whistling
it's whistling
it's whistling
it's whistling

Individual Treatment of ideas

Final Chosen Song

Artist: NONONO
Title: Pumpin Blood

This is our final song choice as it was the song that we felt we had the most ideas for.

Three Potential Songs

The Naked & Famous- Young blood

Pros	Cons
·         Upbeat, fast pace editing	·         Lyrics don’t match with our ideas        ·         Talks a lot about young love, stereotypical        ·         Concept is more to a dance tune, difficult to turn it into a performance video

Rosie Lowe- Water came down

Pros	Cons
·         Beat is good for editing                                     ·         slow pace song	·         Dark theme, lyrics doesn’t make sense e.g. ‘building bridges, burn them’        ·         Lyrics hard to match with visuals

NONONO- Pumpin Blood (final choice)

Pros	Cons
·         Fast editing pace      ·         Song has potential for video ideas      ·         Meaningful lyrics      ·         Relatable to youth theme	None